David Horne
Lifelong apprentice
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David Horne

Archives, Notes, etc.

2019 Entries
✦ October

#80 The One Customer

Hello, friends. It’s been a little hot here in NC. Last week my youngest turned 7 years old and
06 Oct
2019 Entries
✦ September

Say no to shortcuts

I read a post earlier this year from Seth Godin about getting unstuck. Thought I’d share it with you
23 Sep
2019 Entries
✦ September

#79 The Collaborative Culture

Hello, friends. Just capped off an “all boys” weekend with my sons while Sherry was at the beach with some
22 Sep
2019 Entries
✦ September

#78 The Great Ideas

Hello, friends. Last week this time, my family and I were prepping our family place in Atlantic Beach for Dorian.
08 Sep
2019 Entries
✦ September

The delta between price and value

> Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand.
01 Sep
2019 Entries
✦ August

Nail your brand voice and tone with these questions

Questions you need to answer to nail your brand voice and tone. Brand Voice Questions Brand voice doesn’t change.
27 Aug
2019 Entries
✦ August

#77 The Mindset Rumination

Hello, friends. I’m writing this from near Grand Rapids, MI. A few friends and I just wrapped up the
25 Aug
2019 Entries
✦ August

Receive, apply, advance

Not too long ago, I took the CliftonStrengthsFinder assessmen [https://www.gallupstrengthscenter.com/]t. My scores came back to say
22 Aug
2019 Entries
✦ August

Company culture is like patina

One of the companies in Greensboro that I’ve had the opportunity to get to know is Thompson Traders [http:
18 Aug
2019 Entries
✦ August

#76 The Learning System

Hello, friends. Now that my kids are of school age, summer no longer recedes with the daylight. It just stops.
11 Aug
2019 Entries
✦ July

#75 The Effective Leader

Hello, friends. It's Wyndham week in Greensboro, NC. I'm sure I'll find myself walking
29 Jul
2019 Entries
✦ July

Expert simplicity

Bain & Company finished a study recently aimed to identify the key indicators of business success. It concluded that “narrower
28 Jul
2019 Entries
✦ July

How to build software without getting in your own way

One of the “books” I’m reading [https://basecamp.com/shapeup?] is the new one from Basecamp, penned by Ryan
22 Jul
2019 Entries
✦ July

#74 The One Question

Hello, friends. I was on vacation last week. It’s the first week I’ve taken off in 2019. My
14 Jul
2019 Entries
✦ July

Great software is...

Read an article [http://lloydtabb.com/great-software-is-an-act-of-empathy] this week that made this statement: >
13 Jul
2019 Entries
✦ June

#73 The Simple Game

Hello, friends. It’s a holiday week in the US as everyone is getting ready for the 4th of July.
30 Jun
2019 Entries
✦ June

For the customer or at the customer

An old Peter Drucker quote came to mind this week as I read through our CrewPay product update. > Is
30 Jun
2019 Entries
✦ June

Candid about candor

Happy father’s day to all the dads out there. It was great fun with my boys and even squeezed
17 Jun
2019 Entries
✦ June

#72 The Caring Challenge

Hello, friends. Happy father’s day to all the dads out there. It was great fun with my boys and
16 Jun
2019 Entries
✦ June

Three questions for market

Three questions I’ve been asking myself as we begin to “market” CrewPay [http://paywithcrew.com] publicly. 1. Why does
13 Jun
2019 Entries
✦ June

Leveling Up

The last few months have been challenging. The responsibilities of running the teams at Honestly and having significant roles at
03 Jun
2019 Entries
✦ June

#71 The Next Level

Hello, friends. Finishing up the weekend at my hometown in eastern NC. This place never gets old. What I’m
02 Jun
2019 Entries
✦ May

Strategic Vs. non-strategic expenses

We’ve been making changes to our budgets and expenses over the last few weeks. Some of these are marketing
30 May
2019 Entries
✦ May

#70 The Apology Note

Hello, friends. It's been way too long since my last note. My apologies. This is a relatively small
25 May
2019 Entries
✦ March

#69 The Multiplier Effect

Hello, friends. NFTF on a Sunday night? Yep! Going to try change it up for a bit. It's
03 Mar
2019 Entries
✦ January

#68 The Annual Theme

Hello, friends. Welcome to the first NFTF of the year. I've seen dozens of "annual report"
09 Jan
2018 Entries
✦ December

#67 The Wrong Way

Hello, friends. I've been working my way through the book "Bad Blood". It's about
19 Dec
2018 Entries
✦ November

#66 The First Decade

Hello, friends. This week marks the 10th year I've been out on my own. It's crazy
28 Nov
2018 Entries
✦ November

10 years in

This week marks the 10th year I’ve been out on my own. It’s crazy to think how fast
12 Nov
2018 Entries
✦ October

#65 The System Trip

Hello, friends. Recently I've been working through Jame's Clear's new book Atomic Habits. While
24 Oct
2018 Entries
✦ October

#64 The Money Question

Hello, friends. Recently I've been getting a taste of my own medicine. How you ask? With this question:
03 Oct
2018 Entries
✦ September

#63 The Next Storm

Hello, friends. Growing up on the outer banks you get used to hurricane season. It's the time of
19 Sep
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