#73 The Simple Game

Hello, friends.

It’s a holiday week in the US as everyone is getting ready for the 4th of July.

What I’m Learning

My kids love to make up games. Most days they are playing something one or both of them have created.

What’s interesting, is the game always starts with a simple idea. Then, as their excitement builds and play begins, they pile on a bunch of other ideas. This adds complexity, becomes too hard to manage, and eventually leads them down two paths. One, they abandon the game. Two, they go back to the beginning, to the initial “fun” idea and keep playing.

Sound familiar? It does to me.

This is our challenge as builders, designers, writers and/or marketers.

As we are working on CrewPay and LOFT, it’s so easy to keep adding features. We have to stay vigilant to keep things simple — to do one thing exceptionally for one customer. I’m thankful to have partners and team members who know how to prioritize work to be done.

At Honestly, I deal with the same thing. It’s so easy to make things complicated with so much talent in our roster.

Even on the client side, the most effective marketing is simple. Often we think it needs to be complex to be remarkable. Not true. It needs to be effective. Simple campaigns and concepts expertly executed will outperform clever ones.

This Einstein quote sums is up well:

Everything should be made as simple as possible, but not simpler.


Honestly: Bringing on another engagement leader this week as well as a new client. As the business grows, our processes and workflows continue to be tested to ensure the same quality of delivery our clients are used to.

LOFT: In June, LOFT surpassed $20k in MRR. We also began development on our first digital product, the working title is LOFT Portal. Its purpose is to provide customers and internal teams better communication and faster support.

CrewPay: Last week, CrewPay went live on Product Hunt. Not a huge spike in sign ups or traffic so far but it was nice for it to go live on the

launched products side. This has led to a potential customer with over 500 contractors.

Until next time.


P.S. This is a beautiful ad by Apple
P.P.S. Anthropocene Reviewed is a new favorite podcast
P.P.P.S. Rewatched Into the Spider-Verse. Phenomenally done.

Press ESC to close.