David Horne
Lifelong apprentice
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David Horne

Archives, Notes, etc.

2018 Entries
✦ September

#62 The Definition Alignment

Hello, friends. Just getting back from Drift's HYPERGROWTH conference [https://hypergrowth.drift.com/] but wanted to start sharing
05 Sep
2018 Entries
✦ August

#61 The Brand Journey

Hello, friends. Last week a show was playing in the background while I was cleaning up my office. I wasn&
22 Aug
2018 Entries
✦ August

#60 The Last Goodbye

Hello, friends. On July 20, my dad passed away. He had been battling dementia and aphasia for several years so
08 Aug
2018 Entries
✦ July

#59 The Pressure Cooker

Hello, friends. Does your strategic plan relieve or build pressure on your team? An effective plan reduces decision-making pressure,
25 Jul
2018 Entries
✦ July

#58 The Top Choice

Hello, friends. One of my kids' favorite games to play in the car is "Would you rather?"
11 Jul
2018 Entries
✦ June

#57 The Big Now

Hello, friends. For the past few weeks, I've had a concept rolling around in my head. Here it
27 Jun
2018 Entries
✦ June

#56 The Mid-Year

Hello, friends. How have you been? Personally, I'm a little surprised it's June already. The last
13 Jun
2018 Entries
✦ May

#55 The Growth Dilemma

Hello, friends. A little over a week ago, we went live with a new Honestly website. I'm not
16 May
2018 Entries
✦ April

#54 The Positive Tension

Hello, friends. Let's talk about tension. Not the negative kind, most often associated with rigidity or emotional strain,
25 Apr
2018 Entries
✦ April

#53 The Right Pace

Hello, friends. Let's talk about speed. Almost every project we work on has a sense of urgency. This
04 Apr
2018 Entries
✦ March

#52 The First 10

Hello, friends. Not too long ago, I heard David Cummings from Atlanta's Tech Village speak about how they
14 Mar
2018 Entries
✦ February

#51 Hear the Rhyme

Hello, friends. Have another short one for you this week. The other night, I attended an event where the speaker,
28 Feb
2018 Entries
✦ February

#50 Mindset on Repeat

Hello, friends. I have a short message for you this week. It contains two concepts that haven't left
14 Feb
2018 Entries
✦ January

#49 The Next 30 Days

Hello, friends. Here we are at the end of January. It's already been four weeks since we kicked
31 Jan
2018 Entries
✦ January

#48: The First Responder

Hello, friends. Let's jump right in. One of the roles someone needs to play on a project team
17 Jan
2018 Entries
✦ January

#47: 2017 The Retrospective

Last year we discussed the importance of finishing projects strong [https://medium.com/the-honestly-press/start-right-and-finish-
10 Jan
2017 Entries
✦ December

#46 The Future Is

Hello, friends. Last week I attended a mini-conference where a "Futurist" spoke. He was charismatic and excited
13 Dec
2017 Entries
✦ November

#45 The [HOLD] Time

Hello, friends. On two separate occasions, I've heard talks focused on the "in between spaces" of
29 Nov
2017 Entries
✦ November

#44 The Negative Result

Hello, friends. I have two things to share this edition. I hope they'll get you thinking as much
08 Nov
2017 Entries
✦ October

#43 The Credibility Factor

Hello, friends. Thought I'd share a revised article with you that I wrote a few years ago. I
26 Oct
2017 Entries
✦ October

The art of repositioning

Few things in the world of marketing are tougher to concept and execute than repositioning a brand or product. Well-
06 Oct
2017 Entries
✦ September

#42 Learn & Advance

Hello, friends. This time of year is when most business leaders are setting objectives and plans for the following year.
27 Sep
2017 Entries
✦ September

#41 Like A Hurricane

Hello, friends. As many of you know, I am from a small coastal town in the outer banks of North
07 Sep
2017 Entries
✦ August

#40 The Reflection Summary

Hello, friends. I'm coming off vacation today so this week's issue is brief. This summer I
16 Aug
2017 Entries
✦ August

#39 The Question is Mighty

Hello, friends. One thing I've learned from the true pros in marketing, technology and design, is the value
02 Aug
2017 Entries
✦ July

#38 Team Bake-off

Hello, friends. Thought I'd share with you a process we use to develop creative concepts for clients. As
19 Jul
2017 Entries
✦ July

#37 The 1% Plan

Hello, friends. If you've hung around here much, you probably know my relationship with golf is a passionate
04 Jul
2017 Entries
✦ June

The cycle of importance

I learn as much from kids as I do from anyone. Their ability to simplify complex issues, ideas, and problems
29 Jun
2017 Entries
✦ June

#36 Collaborative Plumb Lines

Hello, friends. In our creative services and product development practice, we talk a lot about working together. We even launched
14 Jun
2017 Entries
✦ May

#35 Proceed with Caution

Hello, friends. Here's a lesson I've learned in the last few weeks. It's simple,
10 May
2017 Entries
✦ April

#34 Two-Way Doors

Hello, friends. Last week Jeff Bezos published his annual letter [https://www.sec.gov/Archives/edgar/data/1018724/000119312517120198/d373368dex991.
19 Apr
2017 Entries
✦ April

#33 Outcomes Over Deliverables

Hello, friends. My apologies for not sending an edition of Notes from the Field last week. I was under the
06 Apr
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