#81 The Seven Questions

Hello, friends.

Thanks for the patience…

What I’m Learning/Doing

Recently, I was re-reading my notes from Peter Thiel’s Zero to One. The questions below have me thinking deeply about the businesses we’re building and products we’re launching for our clients as well as the ones for ourselves.

The seven questions every business must answer:

  1. The engineering question — Can you create breakthrough technology instead of incremental improvements?
  2. The Timing Question — Is now the right time to start your particular business (or launch a product)?
  3. The Monopoly Question — Are you starting with a big share of a small market?
  4. The People Question — Do you have the right team?
  5. The Distribution Question — Do you have a way to not just create but deliver your product?
  6. The Durability Question — Will your market position be defensible 10 and 20 years into the future?
  7. The Secret Question — Have you identified a unique opportunity that others don’t see?


Honestly: Had a very productive delivery workshop with our engagement leaders last week. We’re rolling out a few new processes to create more value for our clients.

LOFT: We’re investing heavily into top of the funnel sales and marketing efforts. It’s time for more product managers and owners to know who LOFT is.

CrewPay: Similar to the LOFT focus, we’re turning on customer acquisition for CrewPay.

Pttrns: We’re continuing to explore re-platforming Pttrns. Our Pttrns Studio invite list has grown to over 400. Time to get the MVP in motion.

Until next time.


P.S. If you’re a fan of Stranger Things, you’ll appreciate this Lego promo for their new sets: https://www.youtube.com/watch?v=AaauUROV3Ew

P.P.S. I laughed out loud at this one: https://uxdesign.cc/the-worst-volume-control-ui-in-the-world-60713dc86950

P.P.P.S. Anyone invested in a getaway here? https://auroraborealisobservatory.com/

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