#82 The Unique Voice

Hello, friends.

The big event for me last weekend was setting my clocks back. How about you?

What I’m Learning/Doing

Last week, Sherry and I went to see Rhett and Link share stories from their childhood and new book. As usual with those two, it was good fun.

Sitting there in a sold out auditorium on the campus at WFU, I was reminded how important it is to have a unique voice and keep working to find an audience who loves what you create. And that’s who Rhett and Link create for. Not for anyone else.

This goes for companies too.

We’ve been refining and testing our voice at CrewPay and LOFT through email outreach and cheap digital ads. These are two of my favorite ways to experiment because you can iterate and receive feedback quickly. Here’s how I do it:

  1. Pick an audience
  2. Create a test (and multiple variations)
  3. Run it and receive feedback
  4. Iterate and repeat


Honestly: Had our best October in history. Our new engagement leads, Allison and Jordan, are doing great work.

LOFT: Revised our three-pronged approach to customer acquisition in November using direct outreach, a simple marketing funnel and partnerships.

CrewPay: Released an initial Quickbooks Online integration and launching a new website in the next week.

Pttrns: Developing a “Black Friday/Cyber Monday” offer to promote annual subscriptions.

Until next time.


P.S. Been listening to the new Turnover, Jimmy Eat World and Miniature Tigers

P.P.S.Good article in marketing week about seeking marketing effectiveness, not just efficiency

P.P.P.S. My kids and I are fascinated with this Instagram account

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