#77 The Mindset Rumination

Hello, friends.

I’m writing this from near Grand Rapids, MI. A few friends and I just wrapped up the third annual Golf Kooks Retreat. Also, the family and I snuck up to Ludington last week for some summer fun before school starts next week.

What I’m Learning/Doing

Here are two questions I’ve been pondering a lot recently. It comes from a questionnaire one of my friends sends to his coaching clients. I encourage you to invest some time with these.

Describe your mindset when at your absolute best or in the zone. Estimate the percentage of time you’re in the zone. What are the factors most connected to you being at this level?

Describe your mindset when at your absolute worst. Estimate the percentage of time you’re at this level. What are the factors most connected to you being at this level?


Also, we have a few messaging and brand engagements in progress. Thought I’d share the “6 W questions” you need to answer to nail your language and tone.

  1. Who are you trying to reach?
  2. What do they believe? Want?
  3. Why do they care?
  4. What story are you telling?
  5. Where is the fear that prevents action?
  6. When do you expect people to take action?


Honestly: We’ve started revamping a few things on website including the library. For too long we’ve not leveraged our skills and talents for our own marketing efforts. Being cobbler’s kids isn’t a valid excuse.

LOFT: There is a lot of internal product development going on and a new website in the works. Look forward to its launch early next month.

CrewPay: We’ve been focused on UI/UX enhancements, a new website and customer acquisition. The team has built some great momentum.

Pttrns: Had a great conversation about partnering last week with a web app that is one of Pttrns biggest referral sources. I’m excited about the potential to collaborate with them on Pttrns Studio.

Until next time.


P.S. Been loving this never released EP from Rose Blossom Punch: http://roseblossompunch1.bandcamp.com/album/sorry-to-disappoint-you

P.P.S. This podcast is solid: https://overcast.fm/itunes990149481/the-knowledge-project-with-shane-parrish

P.P.P.S. Digging this web series. If you know, you know: https://commercialstheseries.com/

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