Narrative that resonates

I’ve been thinking a lot about the importance of narrative in our communications. This doesn’t only pertain to our creative work. It is equally as critical when presenting ideas to clients and collaborators.

A convincing and captivating narrative that resonates with your intended audience will almost always accomplish the intent more than just the facts.

If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea. ~ Antoine de Saint-Exupery

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