2011 Entries
✦ August
On The Magnetic Ideas Blog: B2B content marketing challenges
Recently on theMagnetic Ideas blogI wrote about content marketing for B2B
companies [http://www.magnetic-ideas.com/blog/content-marketing-
Archives, Notes, etc.
2011 Entries
✦ August
Movie Lessons: The Three Amigos remind us to give water to the thirsty
Give thirsty customers water. In today’s movie lesson, The Three Amigos
[http://www.imdb.com/title/tt0092086/](I’m
2011 Entries
✦ July
The current thing and the next thing
Promote the current thing
[http://geofflivingston.com/2011/07/27/the-punish-geoff-fundraiser/] and the
next thing, but never
2011 Entries
✦ July
Urgent vs. important
I’ve been thinking a lot about URGENT vs IMPORTANT lately. It seems we let the
urgent tasks rule our
2011 Entries
✦ July
A simple lesson in good advertising
My friend Amy [http://twitter.com/#!/threadcounting] recently created these
Vanguard ads [http://www.youtube.com/vanguard#g/c/B5EF46976EA099C9]
2011 Entries
✦ June
Creativity without confusion
Are you producing great content that hits home with your audience or is your
message getting lost in the creative?
2011 Entries
✦ June
Do you validate?
Validate: To demonstrate or support the truth or value of something.
Everyone is looking for validation. Your customers, partners, employees,
2011 Entries
✦ June
Movie Lessons: Never Say Never teaches us sweat equity and teamwork
I’ll be the first to admit I haven’t heard an entire Justin Bieber song. I grew
up listening
2011 Entries
✦ May
How to build a personal brand mood board in five steps
Some of you may be asking yourselves, what is a mood board
[http://en.wikipedia.org/wiki/Mood_board]? It
2011 Entries
✦ May
Deposits or withdrawals?
Every interaction you have with prospects and customers makes a deposit or
withdrawal in their trust account. When the balance
2011 Entries
✦ May
The superpower you forget to use
Smiling is the superpower you forget to use.
It is a bridge and a ladder. It connects people and elevates
2011 Entries
✦ May
Class dismissed!
Can you believe it is already May? In the college world it means: class
dismissed! For me, it means my
2011 Entries
✦ April
Friends, Romans, countrymen... Happy Birthday Shakespeare
Happy birthday Sir William Shakespeare [http://www.happybirthdayshakespeare.com]
!
You haven’t aged a bit.
> Friends, Romans, countrymen, lend
2011 Entries
✦ April
Movie Lessons: Soul Surfer teaches us to live life on purpose
It's time for another movie lesson. I want to talk about “Soul Surfer“. The movie is a based
2011 Entries
✦ April
Do you know your social media ABC's (and 123's)?
Last week I wrote about the ABC’s of social media [http://goo.gl/zHhDH] on
SocialFresh.com [http://socialfresh.
2011 Entries
✦ April
Collaboration raises the tide for businesses
Have you heard the saying, “A rising tide lifts all ships”?
Collaboration raises that tide.
There is a myth that
2011 Entries
✦ March
Book Review: Today We Are Rich By Tim Sanders
Tim Sanders is one of those people that always makes you believe more in
yourself than you did before. His
2011 Entries
✦ March
Mid-Term report card: GC Social Media/Digital Marketing Class
January of this year marked the first time I set foot in a college classroom as
a professor. This semester,
2011 Entries
✦ March
Where would you spend $50K, $500K, $5 million?
A few days ago I attendedAnalytics Camp [http://www.analyticscamp.org/]. It is
an “unconference” on analytics organized by Nathan
2011 Entries
✦ March
Book Review: Enchantment By Guy Kawasaki
Guy Kawasaki makes business look easy. He has a way of simplifying the
complexities of business into actionable bite-sized
2011 Entries
✦ March
One great way to make your brand sharable
There are a hundred things you can do to make your brand sharable. There are a
thousand ways to spread
2011 Entries
✦ February
Don't stop the music
Let the music play. Don’t stop. When you run a project or campaign it usually
has a stop date
2011 Entries
✦ February
Starting Greensboro College's social media brand review
Socialmediabrandreview.com is one of the projects my Greensboro College students
[https://davidhorne.me/class-session/] are doing this semester.
2011 Entries
✦ February
The fifteen minutes that will change your business
Take fifteen minutes each day to quiet the noise and THINK about your business.
Start today [https://davidhorne.me/start-
2011 Entries
✦ February
The power of recognition
There are few things that will inspire, motivate, and bring out the best in
others more than recognition. It is
2011 Entries
✦ January
How I use CRM
In today’s world your business is only as strong as your database.
I get asked frequently which CRM
[http:
2011 Entries
✦ January
Creating a personal brand strategy with S.W.A.G.
Performing a personal S.W.A.G. (Story. Works. Abilities. Goals.) will help you
make the most of this year’
2011 Entries
✦ January
Class is in session
The spring semester for most colleges and universities began this week. For me,
it meant the start of a new
2011 Entries
✦ January
Movie Lessons: One Crazy Summer teaches us to know your audience
Let’s start the new year off right with a movie lesson from One Crazy Summer
[http://www.imdb.com/
2010 Entries
✦ December
The gift that keeps on giving
The holidays are upon us in full flex and many people are making a final run to
procure gifts for
2010 Entries
✦ December
What Warren Miller can teach you about storytelling
Today, the annual [Warren Miller film tour stops] in my home state. I’m not attending, unfortunately, but have been
2010 Entries
✦ December
Give your customers a cookie
Give your customers a cookie.
I love it when companies do little things unexpectedly to give their customers a
better