What's your weird?
Have you read We Are All Weird by Seth Godin from The Domino Project? If not, you should because:
Positioning is more important than ever!
There is no denying the fact that mass marketing is less effective for 99.5% of businesses out there. What are you doing to stand out from the crowd? How are you finding, attracting, and building relationships with your tribe?
The answer is being weird.
Look internally at your brand, business, and culture. What is it about you that is a little different from others in your space? What is a little off? Weird?
This concept isn’t new. Read Jack Trout and Al Reis’s book “Positioning: The Battle For Your Mind” and Godin’s best-selling Purple Cow for a little history. What is new though, is the power of the web and social media to connect your weird with other people like you.
Near my home town they hold an annual Core Sound Decoy Festival. Thousands come in from all over the country to share a love for duck decoys. This may seem weird, but it isn’t to the brands that supply the carving wood or paint. It is perfect for the person who has perfected their craft in making great decoys.
You are closer than you think. Stop trying to reach everyone and reach the right ones.
So, what is yours?