David Horne
Lifelong apprentice
Archives

A simple lesson in good advertising

My friend Amy recently created these Vanguard ads. I think she did fantastic work.

Why these ads are good:

  • They are smart without getting lost in the creative
  • I remembered the name of the brand
  • I know what the company is selling
  • I was entertained

Hopefully, these commercials will reach audiences interested in investing. Relevancy is at the heart of all good advertising. Either way, kudos to Amy and her team at kbs+p.

What do you think makes a good ad?

My monthly(ish) newsletter sharing recent thoughts, writings, and curiosities.

No spam, no sharing to third party. Only you and me.

Similar topics

Leadership Lessons from Major Dick Winters

Have you ever heard of Major Dick Winters? He seems to cross my mind every year as we go celebrate

The legend behind Royal Dornoch logo

👋Below is the tale behind the Royal Dornach logo. This was hands down my favorite course we played in Scotland.

Be present, accountable, and aware

Hey, friend. The story of David vs. Goliath is well-known, but later in his life, the king messed up

How to choose a golf coach

Golfers often ask me for recommendations on who they should take golf lessons from. However, the best coach for you

Calm Capital bought Wavve

If you subscribe to Notes from the Field, [https://notesfromthefield.substack.com] you’ve heard about a recent unnamed acquisition