A simple lesson in good advertising
My friend Amy recently created these Vanguard ads. I think she did fantastic work.
Why these ads are good:
- They are smart without getting lost in the creative
- I remembered the name of the brand
- I know what the company is selling
- I was entertained
Hopefully, these commercials will reach audiences interested in investing. Relevancy is at the heart of all good advertising. Either way, kudos to Amy and her team at kbs+p.
What do you think makes a good ad?