Creativity without confusion
Recently, I found literal music videos which illustrates my point perfectly.
How often do we try to be too clever or sensational when trying to garner attention? More than ever before we must focus on content that is relevant and in the context for the consumer to receive.
Having good data that can be interpreted to guide your creative is part of it, but what else?
photo credit: EraPhernalia Vintage . . . (playin’ hooky ;o)