ConvergeSouth 2011 Five Questions: Kristen Daukas

This post is part of our ConvergeSouth Conference series. Today’s five questions are with Kristen Daukus. If you haven’t yet registered and would like to attend, you can sign up [here]. Earlier posts in the series: Sue Polinsky & Rob AinbinerJeff SanGeorgeKatie Morris, Brandon Burke, and Phil Buckley.

Kristen Daukas heads up the social media and marketing company Twin City SAM.  They focus on providing big marketing to small to mid sized businesses. In addition, she is very active in the Triad’s business community, volunteers for several non-profits, and co-founded Linking Winston and SMC Piedmont. After all of this, she chauffeurs mothers three daughters and spared a few minutes to answer 5 questions.

Five Questions with Kristen Daukus:

Q1: What are you you speaking about at ConvergeSouth and what can people expect to get out of attending your session?

I’m presenting 2 sessions. FB101.5 for Businesses .. They Like You, Now What?  Attendees can learn easy things to (hopefully!) get their audience engaging on their page, ideas to make it easier to to promote their business and facebook page. What posts work better than others and what a good page looks like.  The next session is a 201 track which is “Checking Out Checking In” which is dedicated to location based marketing tools such as FourSquare, Gowalla, Yelp, etc. These services have not done a great job at explaining to businesses why they should use their sites and I will go over ideas to make it worth both the businesses AND the consumers time and get their customers to check in!

Q2 : What is the the next big opportunity for businesses on the web?

If they’re paying attention, it could and should be Google+. While we’re not sure what the magical business page is going to look like, I”m laying odds down that Google will *not let this be another Buzz or Wave.  3 letters… SEO

Q3: If you could have any super power what would it be and why?

Just one? Is this not like a genie bottle that I can ask for 3 more wishes? If I had to choose one, I think it would be teleporting. With 3 kids and my own business, I really need to be everywhere instantaniously. Cloning would be nice and I can say that because it’s not a super power 😉

Q4: If you could have dinner with two people from history, who would they be and why?

Lucille Ball is my #1 choice.. she was a genius not just in her comic ability but she was a shrewd business woman. She not only made it BIG in the male dominated world of comedy and Hollywood but changed how women were seen in that business. #2 would be Princess Diana. I am a child of the 80’s so of course she was “my” princess but more than that, she set a stuffy, aristocratic world on it’s ear when she decided to do things her way. She was a class act all the way and truly believed in the charities she supported.

Q5: Higher Klout Score: Greensboro, Winston-Salem, or High Point?

This hurts being a Winston-Salem girl, but I have to give it to Greensboro. Those that get it in Winston, GET IT but the numbers are definitely stronger in Greensboro.


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