On The Magnetic Ideas Blog: B2B content marketing challenges
Recently on the Magnetic Ideas blog I wrote about content marketing for B2B companies. It wasn’t a post dedicated to a lot of detailed strategies, content plans, or tactics. That is a post for another time. Until then, check out the awesome book, Content Rules (not an affiliate link), by C.C. Chapman and Ann Handley. What the post did address are common issues B2B companies face when tackling content marketing for their business and how to solve them.
What constraints are holding you back from creating and executing a content marketing plan for your business? Is it a lack of time, fear, or doubt?
If so, check out The 3 Biggest Content Marketing Challenges and How To Overcome Them.