David Horne
Lifelong apprentice
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David Horne

Archives, Notes, etc.

2012 Entries
✦ October

What tools and apps power your workflow?

Workflow is one of those areas where there’s always room for improvement. All you have to do is visit
31 Oct
2012 Entries
✦ October

10 tips for successful conference planning and promotion

The best time to start planning and promoting your next event is the first two weeks after the current event
15 Oct
2012 Entries
✦ October

Is progress always the goal?

Seth Godin – Linchpin Sessions Animation from Eskimo on Vimeo [http://vimeo.com] . This visual snippet from a Seth Godin talk
09 Oct
2012 Entries
✦ October

Beginning again

Our son Matthew was born last Wednesday. It is time for my wife and I to begin again. We have
05 Oct
2012 Entries
✦ September

7 daily decisions of success

I’m sure I didn’t come up with these 7 daily decisions of success. Regardless, they’ve been on
26 Sep
2012 Entries
✦ September

The simple answer

> The simplest answer is usually the right one ~Occman’s Razor [http://en.wikipedia.org/wiki/Occam's_
20 Sep
2012 Entries
✦ September

Don't forget S.W.O.T. analysis

It’s planning season for 2013. You may have already started identifying goals and outlining budget items for next year.
13 Sep
2012 Entries
✦ September

Movie Lessons: Almost Famous

My friend Christopher Laney shared with me a post he wrote about a lesson from the movie, Almost Famous [http:
06 Sep
2012 Entries
✦ August

5 Mistakes That Will Crush your marketing strategy (and how to avoid them)

A marketing strategy is difficult task for many brands and organizations to create. They have many variables and to develop
27 Aug
2012 Entries
✦ August

Revisiting Mr. Ogilvy

> You cannot bore people into buying your product; you can only interest them in buying it. ~ David Ogilvy I
22 Aug
2012 Entries
✦ August

Never fade away

“It’s better to burn out than fade away.” Thanks toVic Magary [http://www.vicmagary.com/], I ran across this
14 Aug
2012 Entries
✦ August

Inventory the present for future success

Taking inventory of the present is one of the best things you can do when pursuing a new goal. It
08 Aug
2012 Entries
✦ August

Movie Lessons: Batman Begins

It’s not who you are underneath, but what you do that defines you. I’ve heard nothing but good
01 Aug
2012 Entries
✦ July

Truth matters

> A lie gets halfway around the world before the truth has a chance to get its pants on. ~ Winston
26 Jul
2012 Entries
✦ July

Be encouraged

Be encouraged. Yesterday is gone. Learn from it. Today is yours to steward. Every man and woman has the same
17 Jul
2012 Entries
✦ July

Customer service is simple (21 ways to make it count)

> We see our customers as invited guests to a party, and we are the hosts. It’s our job
11 Jul
2012 Entries
✦ July

Marketing Is inclusive

> What helps people, helps business. ~ Leo Burnett My friend Chris [http://twitter.com/blueskybyway] passed along the article, Top
05 Jul
2012 Entries
✦ June

Casting Bigger Shadows

> Does your brand, company, or organization cast a big enough shadow? A few weeks ago I passed time, the
26 Jun
2012 Entries
✦ June

Reading to lead

I’ve never met a leader that isn’t a reader. Reading [https://davidhorne.me/down-the-path-of-self-
14 Jun
2012 Entries
✦ June

Movie Lessons: Design & Thinking

I was pumped when my friend Rebecca [https://twitter.com/#!/cochrancreates] invited me to a screening of Design & Thinking
07 Jun
2012 Entries
✦ May

Stop getting lost in your work: a work in progress

Too many people are getting lost in the work. And I don’t mean this work [http://www.stevenpressfield.com/
31 May
2012 Entries
✦ May

Learn how to build your platform from Michael Hyatt

> To all the authors, artists, and creatives I’ve met through the years who have been turned away because
23 May
2012 Entries
✦ May

Are you building something useful?

Be useful and be brilliant Utility is one thing companies better think about as they work to connect with their
16 May
2012 Entries
✦ May

Feed the relationship and you feed the business

> This business (marketing) is not about selling stuff. This business is about creating strong, provocative relationships between good companies
11 May
2012 Entries
✦ May

Building three-cord connections

A cord of three strands is not easily broken I’ve been thinking a lot recently about how we develop
04 May
2012 Entries
✦ April

Movie Lessons: Shakespeare and Henry V.

> We few, we happy few, we band of brothers; For he to-day that sheds his blood with me
23 Apr
2012 Entries
✦ April

Make life count

Do more. Make it count. Please take a look at this video. It will inspire and challenge you. If you
18 Apr
2012 Entries
✦ April

10 podcasts that will feed your brain

Over the last few years I have become a big fan of listening to podcasts. In fact, there are a
11 Apr
2012 Entries
✦ April

What you can learn from the masters

> The winner of The Masters doesn’t just win a major. He becomes a part of the history of
05 Apr
2012 Entries
✦ March

Lessons in entrepreneurship from Ben Chestnut & Mailchimp

One of the freshest companies out there now is MailChimp [http://mailchimp.com]. I recommend their product quite often and
29 Mar
2012 Entries
✦ March

Movie Lessons: The Incredibles

> “You sly dog, you got me monologuing” Today’s movie lesson comes from “The Incredibles [http://www.imdb.com/
22 Mar
2012 Entries
✦ March

The secret to creating better value propositions

Business models are largely driven by one or a set of key value propositions. Your unique value proposition (UVP) is
15 Mar
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