How to craft content marketing that works

Every two weeks my partner, Jeff, and I send out a newsletter, The Whatupdate, aimed at giving people relevant and practical advice for growing their businesses through digital marketing.

In the most recent Whatupdate, we started a series on crafting content marketing that works. Part one discussed some of the thought process and behind how we concept and plan content. Part two will focus on how to move the winning ideas into real assets. And in part three, we’ll cover design and user experience.

Here’s part one

If this sounds like your cup of tea, we’d love to have you join the conversation.

Get in on the action here


Update: here’s part two

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