Marketing like the wind

Wind is invisible. You can feel the effects of it. You can measure it. You can even track its cause. But you can’t see it.

Marketing at its best is this way – like the wind.

It starts when a brand creates products for their customers instead of finding customers for their products. This requires marketing to be baked in from the start, during concept, design and story, instead of something slapped on in post-production or a campaign shoved down the consumers’ throats.

Of course, this takes work and intentional thought.

photo credit: fieldsbh

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