The simple answer
The simplest answer is usually the right one ~ Occman’s Razor
Never underestimate the power of simple concepts to execute your ideas.
Here are few examples:
Bob Dylan Subterranean Homesick Blues – A HAND LETTERING EXPERIENCE from Leandro Senna on Vimeo.
ZKO Rollercoaster // GREAT EMOTIONS from virtual republic on Vimeo.