2013 Entries
✦ October
Five things to do before you attend your next conference
The ConvergeSouth conference is coming to a close. All that’s left on the post
conference checklist is sending out
Archives, Notes, etc.
2013 Entries
✦ October
Improve Your Value Propositions By Understanding Your Customers
I’ve written about creatingbetter value propositions
[https://davidhorne.me/secret-creating-better-value-propositions/]before. At the
heart of
2013 Entries
✦ September
Going To The Cloud
Let’s assume you have made the leap, you have gone all in, and are ready to move
your business
2013 Entries
✦ August
A brand is
Let’s talk about “brand.” Some people may think a logo or design is the brand.
Maybe 30 years ago
2013 Entries
✦ August
How to have fun doing anything
Having fun is all about attitude
[https://davidhorne.me/keep-moving-better-days-and-craftsmanship/]. This is one
of those
2013 Entries
✦ August
Niche vs. target audience
The subject of niche markets and target audiences
[https://davidhorne.me/2-ingredients-of-content-marketing-that-are-easy-to-
2013 Entries
✦ July
Abundance mentality
A conversation I had about abundance mentalityvs. lack mentality yesterday
reminded me of a recent trip to Nashville with my
2013 Entries
✦ July
Ten people you should follow on instagram
Instagram, at the moment, is my favorite social network. Not to take anything
away from Twitter, Google+ or LinkedIn and
2013 Entries
✦ July
Build heirloom pieces
The movie lesson today encourages us to build heirloom pieces.
This short film spoke volumes to me as I continue
2013 Entries
✦ June
Our lives are stories
Recently, I re-listened to Donald Miller’s, A Million Miles In A Thousand Years.
It got me thinking again
2013 Entries
✦ June
Begin at the end
Begin with the end in mind when creating your marketing strategy.
We are halfway through 2013. It’s gone by
2013 Entries
✦ June
The race for online publishing disruption
What’s your take on the crop of recent online publishing platforms?
It seems there’s a lot going on
2013 Entries
✦ May
Keep your promises and over deliver
The saying used to be, “under promise and over deliver.” This may have been true
in the past, but to
2013 Entries
✦ May
Answering the question: working hard versus working smart?
Hard work versus smart work. It’s an age-old debate. Which one is more
important?
The answer is both.
2013 Entries
✦ May
Movie lessons: Patch Adams teaches us to care more
What if the maxim for your company was to care more? Customers are looking for
someone who feels their pain
2013 Entries
✦ April
The abc and 123 guide to effective email marketing campaigns
You think email is dead? It’s not.
Recently, I received an email marketing campaign from Dollar Shave Club. You
2013 Entries
✦ April
How to craft content marketing that works
Every two weeks my partner, Jeff [http://twitter.com/jeffsangeorge], and I send
out a newsletter, The Whatupdate, aimed at
2013 Entries
✦ April
Keep moving — better days and craftsmanship
Craftsmanship is making a comeback and I’m glad to see it. There is something
genuine about it. When we
2013 Entries
✦ March
Two investments In business (and life) that always pay off
Growing any business requires investing. There are obvious investments like
capital and sweat equity
[https://davidhorne.me/entrepreneurss-breakfast-business-
2013 Entries
✦ February
Two ingredients of content marketing that are easy to overlook
Content marketing gets plenty of press in the business world these days. On any
given week you can find dozens
2013 Entries
✦ February
The most important kind of leadership
Leadership is sometimes an over-talked subject. There is no shortage of experts
and examples of great leaders
[https://davidhorne.
2013 Entries
✦ January
Marketing like the wind
Wind is invisible. You can feel the effects of it. You can measure it. You can
even track its cause.
2013 Entries
✦ January
Movie Lessons: Jack and Bobby reminds us now is not the time to play it safe
If you can’t see the video, click here.
I loved this [http://www.imdb.com/title/tt0410997/] show. Unfortunately
2013 Entries
✦ January
Who is it for?
With any project or product or campaign, one question you HAVE to get right is “
Who is it for?”
Who
2013 Entries
✦ January
7 blogs that will make your day
Do you have go to blogs you read?
I do.
And I’m not talking about blogs in your industry
2013 Entries
✦ January
Modern marketing
2013 is going to be a good year for all of us. The election is over as are the
holidays.
2012 Entries
✦ December
2012: My top 5's
It’s that time again. Another year has almost expired. We survived the
Mayan apocalypse and 2013 is looking good.
2012 Entries
✦ December
Get more clarity
One of my favorite ideas of 2012 is Clarity [http://clarity.fm]. The site let’s
you call an expert
2012 Entries
✦ December
Movie Lessons: Dragon Baby teaches us how to create entertaining content
If you can’t see the video, click {Dragon Baby [http://vimeo.com/52942657]}.
from
Here is a quick lesson
2012 Entries
✦ November
Forget your goals
Set the Goal.
Decide what you want, why you want it and when you want to achieve it.
Create the
2012 Entries
✦ November
Movie Lessons: Can't Hardly Wait reminds us we still have to make it happen
I still love movies where the normal guy gets the girl. Can’t Hardly Wait
[http://www.imdb.com/title/
2012 Entries
✦ November
Training vs. education
Marketing [https://davidhorne.me/marketing-field-guide/] spends most of its time
and energy in an effort to train people