#61 The Brand Journey
Last week a show was playing in the background while I was cleaning up my office. I wasn't paying much attention to it (a modern western with not much substance) until I heard a line of dialogue that must have been written by a former copywriter.
A brand isn't something you earn–– it's something you live up to.
Think about your favorite brands. Most likely they didn't start out as a the beloved ubiquitous namesakes you know today. They were just companies starting a long journey.
Launching a product or new business? Keep your promises and share your story–– over time, you'll live up to your name.
Until next time.
P.S. I've had this Interrupters Record and Get up Kids EP on repeat recently.
P.P.S. A fun read about one of my favorite brands (Vans).
P.P.P.S. Having worked on several significant web accessibility projects, this startup has my attention.