Startup lessons on branding
Sorry I’ve been a little out of touch recently. Having never launched a business like this before, there’s tons of learning.
One of the first lessons learned is about developing a brand culture. We started with the hypothesis of an identity that proved to be different from what our customers said about us. Therefore, we changed our name in the second week. Why did we do that?
I also felt if something had to be tweaked like that, better to do it early while we are still creating our story than later when it’s much more difficult. There comes a point when going back on some decisions is like putting the toothpaste back in the tube.
Since we’re on the topic of branding, I’ll leave you with this quote by a man I look up to and am fortunate to call a friend.
“Identify what your brand is, what it stands for, and work like hell to make sure that everything you do communicates and confirms your brand’s principles.” ~ Mark Burris