David Horne
Lifelong apprentice
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David Horne

Archives, Notes, etc.

2023 Entries
✦ February

What do you do?

Seriously, I ask because it’s a question I struggle with answering. If I’m honest and accurate, it’s complicated and varied.
09 Feb
2023 Entries
✦ January

Another lap around the Sun

Hello, friends. Happy New Year! Figured we’d start the new year by catching up. December was quite active for
01 Jan
2022 Entries
✦ December

14 Clubs and a Dream

14 Clubs and a Dream Audio0:00/369.9978131× 14 Clubs and a Dream by David Horne "Target, grip,
04 Dec
2022 Entries
✦ November

Catching Up: One

Hello, friends. I saw this tweet recently and it restarted a few conversations with some of our leaders about the
10 Nov
2022 Entries
✦ November

Worth it

The radiant heat from the black asphalt cooked my sneakers medium-well done. I stood in line with my friends,
09 Nov
2022 Entries
✦ November

Let’s Catch Up

Hello, friends. It’s been a little while since we caught up. How are things going with you? If you
01 Nov
2022 Entries
✦ August

#152 The sunsetting one

NFTF #152 The sunsetting one0:00/1:001× Hello, friends. This is the final edition of version three of the
07 Aug
2022 Entries
✦ July

#151 The Goonies’ lesson

Hello, friends. One of my favorite experiences as a parent is watching movies from my childhood with my kids. Equally,
10 Jul
2022 Entries
✦ June

#150 The revenue answer

Hello, friends. Growth solves (almost) every business problem. While maybe a little simplistic, it’s a saying I keep coming
26 Jun
2022 Entries
✦ June

#149 The season of

Hello, friends. Summer is here. This week forecasts four or five days of “feels like” 100+ degrees Fahrenheit. Out of
13 Jun
2022 Entries
✦ May

#148 The mastery shortcut

Hello, friends. The fastest path to mastery and empathy is teaching. When you’re gaining knowledge and skills, the road
29 May
2022 Entries
✦ May

#147 The loyal customer

Hello, friends. What is customer loyalty? The simplest definition might be it’s defined as customers who purchase from you
15 May
2022 Entries
✦ April

#146 The outcome myth

Being in contention gives you a higher likelihood of a favorable outcome. Revising and proofing your sales copy before you hit send, gets you into contention. Empowering and serving your team, gets you into contention. Not giving up worthwhile pursuits, gets you into contention.
24 Apr
2022 Entries
✦ April

#145 The quiet confidence

Hello, friends, This week I stumbled upon my old notes from hearing Malcolm Gladwell speak at High Point University. If
10 Apr
2022 Entries
✦ April

Three failure diseases

Success leaves clues. So does failure. It is amazing to me how many folks I meet believe success is luck
03 Apr
2022 Entries
✦ March

#144 The o.p.p. goal

Outcome goals - what you want to have happen Performance goals - what's required to get the outcome you want Process goals - how - the actions to reach the right performance
27 Mar
2022 Entries
✦ March

Build a long-term business with WKRP

Long-term success in any business endeavor or otherwise requires a good foundation. We can talk strategy, operations and marketing
23 Mar
2022 Entries
✦ March

#143 The write way

Hello, friends. One common thread throughout Calm Capital’s companies is that of a “writing culture”. This concept, we’ve
06 Mar
2022 Entries
✦ February

#142 The flying lesson

Hello, friends. Let me brag on my father-in-law for a moment. He’s incredibly curious and never stops
19 Feb
2022 Entries
✦ January

#141 The level up

Hello, friends. There’s a lot of growth happening across Calm Capital. Which is exciting! It has me thinking a
23 Jan
2022 Entries
✦ January

#140 The two percent

Hello, friends. “Always take the stairs.” These are the words I hear in my head anytime I encounter an elevator
09 Jan
2021 Entries
✦ December

#139 The dash matters

Hello, friends. Can you believe 2021 is coming to a close? A friend of mine asked me the other day
19 Dec
2021 Entries
✦ December

#138 The new beginning

Happy Sunday, everyone. One of the things about this time of year I love is the advent of new beginnings
05 Dec
2021 Entries
✦ November

#137 The right ones

Happy Sunday, everyone. It’s already started. Black Friday sales abound. Today, I counted 16 emails in my inbox with
21 Nov
2021 Entries
✦ November

#136 The leader's attitude

Happy Sunday, everyone. In a recent interview, I heard Jocko Willink diving into a few stories that influenced his best-
14 Nov
2021 Entries
✦ November

#135 The work mindsets

Happy Sunday, everyone. In addition to the “design + build + run” mission component of my boys’ robotics team, there is also
07 Nov
2021 Entries
✦ October

#134 The integrity pillar

Happy Sunday, everyone. We still have pretty young kids by most standards. However, as they’ve matured, my wife and
31 Oct
2021 Entries
✦ October

#133 The listening house

Happy Sunday, everyone. I’ve written a good bit about listening over the years. Few developed skills are as impactful
24 Oct
2021 Entries
✦ October

#132 The brew's cues

Happy Sunday, everyone. Here are my notes for last week… Notes on marketing I listened to a podcast with Alex
17 Oct
2021 Entries
✦ October

#131 The team sizing

Happy Sunday, everyone. Prefer to listen to this week’s issue? Go here: The team size [https://player.captivate.fm/
10 Oct
2021 Entries
✦ September

#130 The run button

Happy Sunday, everyone. Prefer to listen to this week’s issue? Go here: The run button [https://player.captivate.fm/
12 Sep
2021 Entries
✦ August

#129 The right blend

Happy Sunday, everyone. Prefer to listen to this week’s issue: Go here: The right blend [https://player.captivate.fm/
29 Aug
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David Horne © 2026. Published with Ghost & Kyoto