David Horne
Lifelong apprentice
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David Horne

Archives, Notes, etc.

2021 Entries
✦ August

#128 The marketing throwback

Happy Sunday, everyone. Prefer to listen to this week’s issue? Go here: The marketing throwback [https://player.captivate.fm/
15 Aug
2021 Entries
✦ August

#127 The wisdom shadow

Happy Sunday, everyone. Prefer to listen to this week’s issue? Go here: The wisdom shadow [https://player.captivate.fm/
01 Aug
2021 Entries
✦ July

#126 The good entrepreneur

Happy Sunday, everyone. Prefer to listen to this week’s issue? Go here: The good entrepreneur [https://player.captivate.fm/
18 Jul
2021 Entries
✦ July

#125 The frustration formula

Happy Monday, everyone. Prefer to listen to this week’s issue? Go here: The Frustration Formula [https://player.captivate.fm/
05 Jul
2021 Entries
✦ June

#124 The similar ones

Happy Sunday, everyone. I shared this with the LOFT [https://poweredbyloft.com] team earlier and thought it was worth including
20 Jun
2021 Entries
✦ June

#123 The accountability pursuit

Prefer to listen to this week’s episode? Go here: NFTF the Podcast [https://player.captivate.fm/episode/2dc6ce50-2cea-
13 Jun
2021 Entries
✦ June

#122 The perishable skill

Prefer to listen to this week’s episode? Go here: NFTF the Podcast [https://player.captivate.fm/episode/21759b95-ac25-
07 Jun
2021 Entries
✦ May

#121 The podcast tour

Happy Sunday, everyone. Quick Note: Hope you’re cool with trying something new. Over the next 4-6 weeks I’
30 May
2021 Entries
✦ May

#120 The hardest gift

Happy Sunday, everyone. Before I jump into my “learning” I wanted to share more about the acquisition Calm Capital was
16 May
2021 Entries
✦ May

Calm Capital bought Wavve

If you subscribe to Notes from the Field, [https://notesfromthefield.substack.com] you’ve heard about a recent unnamed acquisition
05 May
2021 Entries
✦ May

#119 The new CEOs

Happy Sunday, everyone. In early April we hired a CEO for the company Calm Capital acquired in March. Last week
02 May
2021 Entries
✦ April

#118 The three "be's"

Happy Sunday, everyone. One aspect of business we’re working on across the portfolio is branding. It’s important for
18 Apr
2021 Entries
✦ April

#117 The top priority

Happy Sunday, everyone. One thing I've been working on for myself and with the leaders of Calm'
04 Apr
2021 Entries
✦ March

#116 The lock approach

Happy Sunday, everyone. Over the last couple months, Marty and I have been working on Calm Capital’s next acquisition.
21 Mar
2021 Entries
✦ March

#115 The trusty knower

Happy Sunday, everyone. My dad and grandad used to have a saying for how to handle off-book decisions. They’
07 Mar
2021 Entries
✦ February

#114 The running clock

Happy Sunday, everyone. My kids hit the age where they love playing video games. Both of them received iPods in
21 Feb
2021 Entries
✦ February

#113 The super one

Happy Sunday, everyone. Interestingly, NFTF has been published on several Super Bowl Sundays. And it is again this year. So
07 Feb
2021 Entries
✦ January

#112 The coming set

Happy Sunday, everyone. Growing up on the coast, I didn’t surf as much as most of my friends did.
24 Jan
2021 Entries
✦ January

#111 The good strategist

Happy Sunday, everyone. In creative businesses like Honestly, a strategist is a key role. And like design, writing, or project
10 Jan
2020 Entries
✦ December

#110 The action trigger

Happy Sunday, everyone. Can you hang in there with me for one more issue of Notes from the Field for
27 Dec
2020 Entries
✦ December

Over communication

If you don’t tell the story, customers derive their own opinions and conclusions. And more often than not, they’
15 Dec
2020 Entries
✦ December

Criticism

I was criticized recently by someone whose opinion I could care less about. The initial reaction I guard against when
08 Dec
2020 Entries
✦ December

#109 The albatross customer

Happy Sunday, everyone. Life is too short to deal with bad customers. Sometimes it escapes me that we get to
06 Dec
2020 Entries
✦ December

Execute and learn

Thoughts and quotes on executing ideas. > Execution is the carrying out or putting into effect of a plan, order,
01 Dec
2020 Entries
✦ November

Give thanks

> In everything give thanks… Sometimes this is a hard command to follow. It’s so absolute — so encompassing. “Everything”
27 Nov
2020 Entries
✦ November

#108 The request triage

Happy Sunday, everyone. Across the companies, we have a lot of strategic initiatives in the works or rolling out over
15 Nov
2020 Entries
✦ November

#107 The two exponents

Happy Monday. I’ve been thinking a lot recently about logic and enthusiasm. Combined, this pair provides the best opportunity
02 Nov
2020 Entries
✦ October

Best and worst

Was going through some old notes this week from a few sessions I had last year with a college golf
13 Oct
2020 Entries
✦ October

#106 The ad hoc

Happy Sunday, everyone. I’ve written previously about my ongoing efforts to be more efficient and intentional with my time.
11 Oct
2020 Entries
✦ October

Just think

I’d like to propose something. In fact, I’ll go so far as to say, please give this a
09 Oct
2020 Entries
✦ September

Unity, liberty, and charity

I heard this not too long ago and it’s stuck with me (especially relevant right now). I believe it’
23 Sep
2020 Entries
✦ September

#105 The sustainable way

Happy Sunday, everyone. Before I jump into this week’s NFTF, I’d like to say thanks again for showing
20 Sep
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David Horne © 2026. Published with Ghost & Kyoto