#146 The outcome myth

Hello, friends.

I think I’ve given myself too much credit for past successes and failures, like I’ve had complete control of the outcome —— win or lose. And I’m guessing you have too. In truth, final outcomes are largely out of our control.

Great marketing ideas and campaigns can be executed brilliantly and not achieve their target ROI. Business ventures launched or acquired with solid diligence and leadership have no guarantee for success.

Does this mean it’s all chance and we shouldn’t try? Of course not! Doing our work to the best of our ability, with the highest quality and deepest integrity, gets us into contention.

Revising and proofing our sales or marketing copy before we hit send, gets us into contention.

Empowering and serving our team, gets us into contention.

Not giving up worthwhile pursuits, gets us into contention.

Being in contention gives us a higher likelihood of a favorable outcome. And getting into contention is what “great” companies and teams do more often than “good” businesses and teams.

Until next time.



P.S. I continue to enjoy using Readwise. It’s an integral part of my study workflow.

P.P.S. One of the more thought provoking books I’ve read and listened to in a while: The Accidental SuperPower

P.P.P.S. This cat video made me laugh (sound on)

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