Happy Sunday, everyone.

My dad and grandad used to have a saying for how to handle off-book decisions. They’d say:

“Trust your knower.”

This was their way of saying use your intuition.

So, I did. And for years, I never took the time to study where intuition comes from. I always thought of it as some abstract part of my sub-conscience.

Recently, I’ve been learning intuition can be (and is) learned. It’s a skill. It can be developed and refined. And the formula is pretty simple.

Intuition = Expertise + Experience.

In this equation, experience is defined as the repeated exposure to something and expertise is defined as the mastery of a craft.

There’s something freeing about framing intuition as dynamic instead of fixed. And it’s one more reason to keep learning and putting yourself out there.

Three Things to Ponder

1. Your desire follows your attention
2. Effective marketing transfers the spotlight from the company to its customers.
3. Entrepreneurs are great at dealing with uncertainty and also very good at minimizing risk. That's the classic great entrepreneur. - Mohnish Pabrai

Three Things to Enjoy

1. My kids love Mr. Beast. His videos are magnetic. Here’s a breakdown of his methods: How Mr Beast Turns Millions into Billions
2. One of the spaces I’m keeping an eye on is NFTs (non-fungible tokens). Like the connection to 1k fans in this article from a16z: NFTs and a Thousand True Fans
3. It’s pretty graphic but I love the name of this Instagram account: Nature is Metal
   

Until next time, friends.

-David