2010 Entries
✦ April
Start with simple
Often times we feel the need to come up with something profound to engage our
customers or market our business.
Archives, Notes, etc.
2010 Entries
✦ March
Three words we should never say
“It was nothing.” Three words we should never say.
This week I was working through a customer experience
[http://www.
2010 Entries
✦ March
Movie Lessons: Ocean's Eleven teaches us the importance of listening
It is time for another round of movie lessons
[https://davidhorne.me/movie-lessons-sell-like-tommy-boy/]. This week
2010 Entries
✦ March
High-tech or high-touch
> Do you focus onHigh-TechorHigh-Touch?
High-tech focuses on tools and data. High-touch focuses on interactions and
2010 Entries
✦ March
Strategy vs. tactics: Does your company let the tail wag the dog?
Breakthrough in your business comes when you create the right strategy and implement the right tactics.
I was visiting a
2010 Entries
✦ March
The two most important questions
Last week I had the pleasure of visiting the fine folks at Victory Golf Worksin
Scottsdale, Az and speaking to
2010 Entries
✦ February
HR In the marketing mix
Many times we focus on shiny new marketing tools and fad philosophies. The new
“next big thing” is a common
2010 Entries
✦ February
Movie Lessons: Tommy Boy teaches us how to sell
Have you ever seen Tommy Boy —the brilliant masterpiece of mid-90s cinema?
During my school years, it was a
2010 Entries
✦ February
Data: Can you handle the truth?
This week I was working with a client on their marketing strategies for 2010. It
is amazing to me how
2010 Entries
✦ January
It's better to crawl before you walk
Organizations should crawl first.
Last weekend my wife and I attended a birth and baby class. We are having our
2010 Entries
✦ January
Three things about success I learned from moving
As much as we hate it the end result is satisfying. The peace and security we
get from a new
2010 Entries
✦ January
Bring the pain
Since when did pain become a bad word?
It has officially joined the ranks of current misunderstood words like work,
2009 Entries
✦ December
A lesson in authenticity from Tiger Woods and John Daly
Recent events around Tiger Woods have sparked thousands of conversations online.
Apart from the obvious moral issues surrounding the saga,
2009 Entries
✦ December
Purple cow sightings
photo credit: adiything
In 2003, Seth Godin published a book titled Purple Cow
[http://www.amazon.com/gp/product/1591843170/
2009 Entries
✦ November
Be the guy (or girl)
The other day a friend of mine was telling me about a house he was building
towards the coast. During
2009 Entries
✦ October
How do you want to live?
My friend Chris at Lessons from the Cockpit
[http://www.lessonsfromthecockpit.com/] had the opportunity to write a guest
post
2009 Entries
✦ October
Down the path of self-discovery
I believe it was J Paul Getty who said,
“Where you will be in five years is determined by the
2009 Entries
✦ September
Miners and graders
I believe people can be categorized into one of two groups: Graders and Miners. Let me explain.
The way someone
2009 Entries
✦ August
Rule #53: learn to connect before you pull
Learn to connect with your customers and prospects.
Learn to connect with your employees.
Learn to connect with your players.
2009 Entries
✦ August
Stand up and stand out
In a shrinking world with endless options, we fade into invisibility. There are multiple reasons for our camouflage.
First, to
2009 Entries
✦ August
Don't sit in the middle seat
A few months back, I traveled to Tampa on Southwest Airlines. When I printed out my ticket, I realized I
2009 Entries
✦ July
Thinking outside the lemonade stand
The other day I was reminded of a story about Marty and Chris, two young entrepreneurs. They decided lemonade stands reminded them too much of archaic, outdated business models that made average homogeneous products (Ok, this is my version of the story).
2009 Entries
✦ June
Whoever said "it's not the gift that counts," was cheap
The other day, I played in a charity golf tournament at Salem Glen. It so happened that I won the
2009 Entries
✦ June
Don't date your customers—court them
Don’t date your customers and prospects. Court them.
If you are worthy, they will marry you.
Dating is short
2009 Entries
✦ June
Customer service: travel agents vs. tour guides
I was in a clothing store the other day and needed to pick up some socks. I was in a
2009 Entries
✦ May
Daring to be great
One of the all-time great movie characters is Lloyd Dobler. Anyone who has seen Cameron Crowe’s Say Anything
2008 Entries
✦ July
Caddy Tip #106
I competed in a qualifier for the NC Mid-Amateur golf tournament. It’s one of the Carolinas Golf Association