Right vs. right now

There is a difference between right and right now.

A lot of companies miss out on new business due to short-term thinking. They mistake not “right now” for “no”. There are more future customers than today’s customers. You need to understand the difference between the two.

“Right” is your ideal customer. These are the folks who want what you have to offer and reflect your brand positively. They may just not be ready to buy. Building permission-based marketing touch-points will help you nurture them until they are ready to buy.

“Right now” is low-hanging fruit. These ideal customers are ready to purchase. Hopefully, your strategy and tactics allow reaching these folks. This is where data is important. Answering the “Who?” and “What?” questions will help you accomplish this.

Think long-term. Be helpful and treat people with respect. Remember to court your customers.

You plan on being in business for a while, right?