2010 Entries
✦ August
Echo: Social Fresh Charlotte
Monday I attended Social Fresh in Charlotte with several hundred other marketers
and media folks. I could recap the event,
Archives
2010 Entries
✦ July
Linchpins #3 Triad
Hello friends.
I have the great fortune to live in an area with some very bright folks in the
MarCom
2010 Entries
✦ July
Knock. Knock. Is anybody there?
Organizations: We need a digital footprint! Get on Twitter, Facebook, Youtube, Yelp, Foursquare, and Flickr. Build a Blog. Send email
2010 Entries
✦ July
Purpose minded not process minded
Be purpose-minded not process-minded. That statement will help you immensely.
I work with companies sometimes that are focused on the
2010 Entries
✦ June
A marketing story: The tortoise and the hare
Do you remember the story of the tortoise and the hare? Did you know it is a marketing story?
You
2010 Entries
✦ June
Is your marketing strategy kick and chase?
When I played soccer as a kid our goal was to kick the ball as far down the
field as
2010 Entries
✦ June
Movie Lessons: High Fidelity Teaches us five ways to win customers
It is time for another movie lesson. This episode’s lesson, Five ways to win
customers [https://davidhorne.me/movie-lessons-five-ways-to-win-customers]
2010 Entries
✦ June
Association and ideas
Last week was full of great association and new ideas. J Paul Getty once said,
“Where you will be in
2010 Entries
✦ June
Book Review: Delivering Happiness By Tony Hsieh
I believe there is an entrepreneur gene in all of us.Tony Hsieh
[http://www.deliveringhappinessbook.com/about-the-author/]‘s book,
2010 Entries
✦ June
Are you an awfulizer?
The other day I eavesdropped on a person I like to call an awfulizer. I don’t
make a habit
2010 Entries
✦ May
How to market like a rock star
It wasn’t too long ago when“Rock Star” was a term reserved for people wearing
leather pants and performing
2010 Entries
✦ May
How to rebuild your online reputation
Organizations often damage their online reputation withinterruption marketing
[http://www.webinknow.com/2006/12/interruption_ma.html] tactics. When this
2010 Entries
✦ May
Social media are the channels that build generosity marketing
I’ve been thinking a lot about the idea of generosity marketing and social
media.
What this means to me
2010 Entries
✦ May
Create a media channel strategy that works
Having a media channel strategy is important.Seth
[http://sethgodin.typepad.com/seths_blog/2010/05/do-you-have-a-media-channel-strategy-you-should.html]
talk about
2010 Entries
✦ April
A match made in marketing heaven
Toms Shoes + Whole Foods = Marketing Heaven
Recently, I was in Winston Salem and witnessed the marketing arranged marriage
betweenTOMS [http:
2010 Entries
✦ April
Your first marketing strategy: learning from Ben’s Ice Cream
> The best marketing in invisible
You have to try Ben’s Homemade Peach ice cream? It is amazing!
I
2010 Entries
✦ April
Start with simple
Often times we feel the need to come up with something profound to engage our
customers or market our business.
2010 Entries
✦ March
Three words we should never say
“It was nothing.” Three words we should never say.
This week I was working through a customer experience
[http://www.
2010 Entries
✦ March
Movie Lessons: Ocean's Eleven teaches us the importance of listening
It is time for another round of movie lessons
[https://davidhorne.me/movie-lessons-sell-like-tommy-boy/]. This week I will
draw from Ocean’
2010 Entries
✦ March
High-tech or high-touch
> Do you focus onHigh-TechorHigh-Touch?
High-tech focuses on tools and data. High-touch focuses on interactions and
connections.
High-tech counts the
2010 Entries
✦ March
Strategy vs. tactics: Does your company let the tail wag the dog?
Breakthrough in your business comes when you create the right strategy and implement the right tactics.
I was visiting a
2010 Entries
✦ March
The two most important questions
Last week I had the pleasure of visiting the fine folks at Victory Golf Worksin
Scottsdale, Az and speaking to
2010 Entries
✦ February
HR In the marketing mix
Many times we focus on shiny new marketing tools and fad philosophies. The new
“next big thing” is a common
2010 Entries
✦ February
Movie Lessons: Tommy Boy teaches us how to sell
Have you ever seen Tommy Boy —the brilliant masterpiece of mid-90s cinema?
During my school years, it was a staple,
2010 Entries
✦ February
Data: Can you handle the truth?
This week I was working with a client on their marketing strategies for 2010. It
is amazing to me how
2010 Entries
✦ January
It's better to crawl before you walk
Organizations should crawl first.
Last weekend my wife and I attended a birth and baby class. We are having our
2010 Entries
✦ January
Three things about success I learned from moving
As much as we hate it the end result is satisfying. The peace and security we
get from a new
2010 Entries
✦ January
Bring the pain
Since when did pain become a bad word?
It has officially joined the ranks of current misunderstood words like work,
2009 Entries
✦ December
A lesson in authenticity from Tiger Woods and John Daly
Recent events around Tiger Woods have sparked thousands of conversations online.
Apart from the obvious moral issues surrounding the saga,
2009 Entries
✦ December
Purple cow sightings
photo credit: adiything
In 2003, Seth Godin published a book titled Purple Cow
[http://www.amazon.com/gp/product/1591843170/
2009 Entries
✦ November
Be the guy (or girl)
The other day a friend of mine was telling me about a house he was building
towards the coast. During
2009 Entries
✦ October
How do you want to live?
My friend Chris at Lessons from the Cockpit
[http://www.lessonsfromthecockpit.com/] had the opportunity to write a guest
post