Three failure diseases
Success leaves clues. So does failure.
It is amazing to me how many folks I meet believe success is luck or happens by
accident. In my experience, this is not the case. Look at the folks in your
arena who are superstars.
The common threads that these men and women
Build a long-term business with WKRP
Long-term success in any business endeavor or otherwise requires a good
We can talk strategy, operations and marketing tactics all day long, but first,
let’s look at what makes for a solid base.
Most organizations that fail, do so because they didn’t think about the
foundation —— building
The art of repositioning
Few things in the world of marketing are tougher to concept
[https://davidhorne.me/dont-miss-the-concept/]and successfully execute than
repositioning a brand or product. The strategic graveyard is lined with the
tombstones of well-intentioned repositioning gone wrong (cough – Club Med) .
Even still, there are bright spots like Target, Mountain Dew
The story arc of ideas
Depending on who you ask, ideas tend to range in value of being worth zilch to
being worth billions. Some would say WhatsApp [http://www.whatsapp.com/] is a
billion dollar idea. Bic Underwear, not so much.
Ideas are like seeds. A seed’s value is in proportion to what