2011 Entries
✦ April
Collaboration raises the tide for businesses
Have you heard the saying, “A rising tide lifts all ships”?
Collaboration raises that tide.
There is a myth that
Archives
2011 Entries
✦ March
Book Review: Today We Are Rich By Tim Sanders
Tim Sanders is one of those people that always makes you believe more in
yourself than you did before. His
2011 Entries
✦ March
Mid-Term report card: GC Social Media/Digital Marketing Class
January of this year marked the first time I set foot in a college classroom as
a professor. This semester,
2011 Entries
✦ March
Where would you spend $50K, $500K, $5 million?
A few days ago I attendedAnalytics Camp [http://www.analyticscamp.org/]. It is
an “unconference” on analytics organized by Nathan
2011 Entries
✦ March
Book Review: Enchantment By Guy Kawasaki
Guy Kawasaki makes business look easy. He has a way of simplifying the
complexities of business into actionable bite-sized pieces.
2011 Entries
✦ March
One great way to make your brand sharable
There are a hundred things you can do to make your brand sharable. There are a
thousand ways to spread
2011 Entries
✦ February
Don't stop the music
Let the music play. Don’t stop. When you run a project or campaign it usually
has a stop date
2011 Entries
✦ February
Starting Greensboro College's social media brand review
Socialmediabrandreview.com is one of the projects my Greensboro College students
[https://davidhorne.me/class-session/] are doing this semester. They
2011 Entries
✦ February
The fifteen minutes that will change your business
Take fifteen minutes each day to quiet the noise and THINK about your business.
Start today [https://davidhorne.me/start-today/
2011 Entries
✦ February
The power of recognition
There are few things that will inspire, motivate, and bring out the best in
others more than recognition. It is
2011 Entries
✦ January
How I use CRM
In today’s world your business is only as strong as your database.
I get asked frequently which CRM
[http:
2011 Entries
✦ January
Creating a personal brand strategy with S.W.A.G.
Performing a personal S.W.A.G. (Story. Works. Abilities. Goals.) will help you
make the most of this year’
2011 Entries
✦ January
Class is in session
The spring semester for most colleges and universities began this week. For me,
it meant the start of a new
2011 Entries
✦ January
Movie Lessons: One Crazy Summer teaches us to know your audience
Let’s start the new year off right with a movie lesson from One Crazy Summer
[http://www.imdb.com/
2010 Entries
✦ December
The gift that keeps on giving
The holidays are upon us in full flex and many people are making a final run to
procure gifts for
2010 Entries
✦ December
What Warren Miller can teach you about storytelling
Today, the annual [Warren Miller film tour stops] in my home state. I’m not attending, unfortunately, but have been
2010 Entries
✦ December
Give your customers a cookie
Give your customers a cookie.
I love it when companies do little things unexpectedly to give their customers a
better
2010 Entries
✦ December
Movie Lessons: Atticus Finch teaches us to make music for others
One of my favorite movies (and books) is To Kill a Mocking Mockingbird
[http://en.wikipedia.org/wiki/To_Kill_
2010 Entries
✦ November
Start today
Don’t start tomorrow. Start today.
I talk to many people who are waiting for the right time to make
2010 Entries
✦ November
Don't be weird
The other night I was getting some petrol at a local filling station and out of
nowhere a man or
2010 Entries
✦ November
12 tour marketing tips for bands & artists
Freelance Whales and Miniature Tigers, two of my favorite bands now, played
recently in Chapel Hill at the Local 506.
2010 Entries
✦ November
You are an influencer
You are an influencer.
Influencers start movements and challenge the status quo.
Some Influencers champion average.
Influencers take risks and
2010 Entries
✦ October
Movie Lesson: Bobby Fischer teaches us how to play to win
Most people are not taught toPlay to Win. Instead, the majority of folks play
Not to Lose.
In Searching for
2010 Entries
✦ October
Right vs. right now
There is a difference between “right” and “right now.”
Many companies miss out on potential new business due to their
2010 Entries
✦ October
Shrinking the online/offline marketing gap
We’ve been talking a lot about shrinking the online/offline gap between brands
and their audience. It was the
2010 Entries
✦ September
Should you fire your customers?
Recently, I attended a Linking Greensboro event and had a great conversation
with Kim Williams [http://blog.kimewilliams.com/] and
2010 Entries
✦ September
Generosity marketing from Seth Godin and Tony Hsieh
Tony Hsieh caught up with Seth Godin on the Delivering Happiness
[https://davidhorne.me/book-review-delivering-happiness-by-tony-hsieh/] bus
tour. This is a
2010 Entries
✦ September
Movie Lessons: Cool Hand Luke teaches us communication
Cool Hand Luke is one of the most popular films of all time. The film’s classic
scene deals with
2010 Entries
✦ September
Don't be a tool
The internet space is more and more tool driven. Organizations use social media
tools, CRMs, ESPs, and countless other automation
2010 Entries
✦ September
6 Back To School Resources To Grow Your Brand
Since this is the second “back to school
[https://davidhorne.me/movie-lessons-rushmore-tells-us-the-secret/]” post I
guess we can call it a
2010 Entries
✦ August
Citizen Gulf: Social Media Brings New Sunrise
Wednesday was the national day of action for Citizen Gulf . They are a nonprofit
organization helping fishing families affected by
2010 Entries
✦ August
Movie Lessons: Rushmore tells us the secret
In honor of school starting back today, I want to dedicate “movie lessons
[https://davidhorne.me/movie-lessons/]” to Wes Anderson’