2013 Entries
✦ June
Our lives are stories
Recently, I re-listened to Donald Miller’s, A Million Miles In A Thousand Years.
It got me thinking again about
Archives
2013 Entries
✦ June
Begin at the end
Begin with the end in mind when creating your marketing strategy.
We are halfway through 2013. It’s gone by
2013 Entries
✦ June
The race for online publishing disruption
What’s your take on the crop of recent online publishing platforms?
It seems there’s a lot going on
2013 Entries
✦ May
Keep your promises and over deliver
The saying used to be, “under promise and over deliver.” This may have been true
in the past, but to
2013 Entries
✦ May
Answering the question: working hard versus working smart?
Hard work versus smart work. It’s an age-old debate. Which one is more
important?
The answer is both. Working
2013 Entries
✦ May
Movie lessons: Patch Adams teaches us to care more
What if the maxim for your company was to care more? Customers are looking for
someone who feels their pain
2013 Entries
✦ April
How to craft content marketing that works
Every two weeks my partner, Jeff [http://twitter.com/jeffsangeorge], and I send
out a newsletter, The Whatupdate, aimed at
2013 Entries
✦ April
Keep moving — better days and craftsmanship
Craftsmanship is making a comeback and I’m glad to see it. There is something
genuine about it. When we
2013 Entries
✦ March
Two investments In business (and life) that always pay off
Growing any business requires investing. There are obvious investments like
capital and sweat equity
[https://davidhorne.me/entrepreneurss-breakfast-business-wisdom-from-successful-bootstrappers/]
. No business
2013 Entries
✦ February
Two ingredients of content marketing that are easy to overlook
Content marketing gets plenty of press in the business world these days. On any
given week you can find dozens
2013 Entries
✦ February
The most important kind of leadership
Leadership is sometimes an over-talked subject. There is no shortage of experts
and examples of great leaders
[https://davidhorne.me/
2013 Entries
✦ January
Marketing like the wind
Wind is invisible. You can feel the effects of it. You can measure it. You can
even track its cause.
2013 Entries
✦ January
Movie Lessons: Jack and Bobby reminds us now is not the time to play it safe
If you can’t see the video, click here.
I loved this [http://www.imdb.com/title/tt0410997/] show. Unfortunately
2013 Entries
✦ January
Who is it for?
With any project or product or campaign, one question you HAVE to get right is “
Who is it for?”
Who
2013 Entries
✦ January
7 blogs that will make your day
Do you have go to blogs you read?
I do.
And I’m not talking about blogs in your industry
2013 Entries
✦ January
Modern marketing
2013 is going to be a good year for all of us. The election is over as are the
holidays.
2012 Entries
✦ December
2012: My top 5's
It’s that time again. Another year has almost expired. We survived the
Mayan apocalypse and 2013 is looking good.
2012 Entries
✦ December
Get more clarity
One of my favorite ideas of 2012 is Clarity [http://clarity.fm]. The site let’s
you call an expert
2012 Entries
✦ December
Movie Lessons: Dragon Baby teaches us how to create entertaining content
If you can’t see the video, click {Dragon Baby [http://vimeo.com/52942657]}.
from
Here is a quick lesson
2012 Entries
✦ November
Forget your goals
Set the Goal.
Decide what you want, why you want it and when you want to achieve it.
Create the
2012 Entries
✦ November
Movie Lessons: Can't Hardly Wait reminds us we still have to make it happen
I still love movies where the normal guy gets the girl. Can’t Hardly Wait
[http://www.imdb.com/title/
2012 Entries
✦ October
What tools and apps power your workflow?
Workflow is one of those areas where there’s always room for improvement. All
you have to do is visit
2012 Entries
✦ October
Is progress always the goal?
Seth Godin – Linchpin Sessions Animation from Eskimo on Vimeo [http://vimeo.com]
.
This visual snippet from a Seth Godin talk
2012 Entries
✦ October
Beginning again
Our son Matthew was born last Wednesday. It is time for my wife and I to begin
again. We have
2012 Entries
✦ September
7 daily decisions of success
I’m sure I didn’t come up with these 7 daily decisions of success. Regardless,
they’ve been on
2012 Entries
✦ September
The simple answer
> The simplest answer is usually the right one ~Occman’s Razor
[http://en.wikipedia.org/wiki/Occam's_
2012 Entries
✦ September
Don't forget S.W.O.T. analysis
It’s planning season for 2013. You may have already started identifying goals
and outlining budget items for next year.
2012 Entries
✦ September
Movie Lessons: Almost Famous
My friend Christopher Laney shared with me a post he wrote about a lesson from
the movie, Almost Famous [http:
2012 Entries
✦ August
5 Mistakes That Will Crush your marketing strategy (and how to avoid them)
A marketing strategy is difficult task for many brands and organizations to
create. They have many variables and to develop
2012 Entries
✦ August
Revisiting Mr. Ogilvy
> You cannot bore people into buying your product; you can only interest them in
buying it. ~ David Ogilvy
I
2012 Entries
✦ August
Never fade away
“It’s better to burn out than fade away.”
Thanks toVic Magary [http://www.vicmagary.com/], I ran across this
2012 Entries
✦ August
Inventory the present for future success
Taking inventory of the present is one of the best things you can do when
pursuing a new goal.
It