2024 Entries
✦ November
Margin
I have the good pleasure of meeting with many business leaders, owners, and creators, including the wonderful people who work
Essays
2022 Entries
✦ April
Three failure diseases
Success leaves clues. So does failure.
It is amazing to me how many folks I meet believe success is luck
2022 Entries
✦ March
Build a long-term business with WKRP
Long-term success in any business endeavor or otherwise requires a good
foundation.
We can talk strategy, operations and marketing tactics
2017 Entries
✦ October
The art of repositioning
Few things in the world of marketing are tougher to concept and execute than repositioning a brand or product. Well-intentioned
2016 Entries
✦ August
The story arc of ideas
Depending on who you ask, ideas tend to range in value of being worth zilch to
being worth billions. Some
2016 Entries
✦ February
High-touch marketing: earning trust in a high-tech world
It’s no mystery we live in a high-tech age. Technology continues to reinvent
itself.
> It’s not a
2014 Entries
✦ July
3-step marketing field guide
The goal of any field guide is to lead you in a desired direction. In the late
1800’s the
2014 Entries
✦ March
Ego: the most expensive thing you own
> “Your ego is the most expensive thing you’ll ever own.”
One of the biggest obstacles for success (in
2014 Entries
✦ January
What teams need
In a few weeks I’ll be launching a new project that’s far different from
anything I’ve done
2013 Entries
✦ October
Five things to do before you attend your next conference
The ConvergeSouth conference is coming to a close. All that’s left on the post
conference checklist is sending out
2013 Entries
✦ April
The abc and 123 guide to effective email marketing campaigns
You think email is dead? It’s not.
Recently, I received an email marketing campaign from Dollar Shave Club. You
2012 Entries
✦ November
Training vs. education
Marketing [https://davidhorne.me/marketing-field-guide/] spends most of its time
and energy in an effort to train people instead of
2012 Entries
✦ October
10 tips for successful conference planning and promotion
The best time to start planning and promoting your next event is the first two
weeks after the current event
2011 Entries
✦ November
Seven secrets to great social networking (online and off)
Networking these days is all about who you know and who knows you. The strength
of your business is in
2011 Entries
✦ September
Peasants, partners & prima donna's
Recently, I’ve had several conversations about the relationships between an
organization or brand, and its marketing firm or ad
2011 Entries
✦ August
The deadly d's of branding
A few weeks ago we talked about simple branding
[https://davidhorne.me/simple-branding-in-three-steps/]. Today our focus is on
the “Deadly
2010 Entries
✦ August
Word of mouth marketing is as easy as PSE
I think we complicate word-of-mouth (WOM). Many organizations spend hours trying
to get their Youtube video to go viral. Facebook
2009 Entries
✦ August
Stand up and stand out
In a shrinking world with endless options, we fade into invisibility. There are multiple reasons for our camouflage.
First, to
2009 Entries
✦ June
Customer service: travel agents vs. tour guides
I was in a clothing store the other day and needed to pick up some socks. I was in a