I’ve been thinking a lot about URGENT vs IMPORTANT lately. It seems we let the urgent tasks rule our calendars  instead of giving important issues their due. Why is this? I think it has to do with taking the path of least resistance. For me, most of the urgent

My friend Amy [http://twitter.com/#!/threadcounting] recently created these Vanguard ads [http://www.youtube.com/vanguard#g/c/B5EF46976EA099C9]. I think she did fantastic work. Why these ads are good: * They are smart without getting lost in the creative [https://davidhorne.me/creativity-without-confusion/] * I remembered the name of the

Are you producing great content that hits home with your audience or is your message getting lost in the creative? I’ve seen it a hundred times and so have you. Have you ever watched a commercial that left you confused? You paid attention for the entire 30 seconds and

Validate: To demonstrate or support the truth or value of something. Everyone is looking for validation. Your customers, partners, employees, friends, and community desire assurance they belong to something. Building customer loyalty and creating raving fans happens when you are the one to give it to them. You be the