Hello, friends. Just capped off an “all boys” weekend with my sons while Sherry was at the beach with some friends getting some much earned and needed R&R. What I’m Learning/Doing A few years ago we ran an apprenticeship program. It was both rewarding and time
Read MoreHello, friends. Last week this time, my family and I were prepping our family place in Atlantic Beach for Dorian. We’re very thankful our damage was minimal this time and pray and send support for the folks in the Bahamas who are still devastated. What I’m Learning/Doing
Read More> Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand.” ~ David Ogilvy What is a Brand? Ask 20 people and you’re likely to receive 30 answers. A brand is the perceived value a consumer places on a product or
Read MoreQuestions you need to answer to nail your brand voice and tone. Brand Voice Questions Brand voice doesn’t change. It’s who your brand is. 1. What kind of relationship does your brand have with its customers (coach, friend, parent, teacher, etc.)? 2. What are adjectives that describe what
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