Recent events around Tiger Woods have sparked thousands of conversations online. Apart from the obvious moral issues surrounding the saga, I believe there is a valuable lesson in social media and marketing. We all know there are “new rules” of marketing. The main principle I discern from these guys is

photo credit: adiything In 2003, Seth Godin published a book titled Purple Cow [http://www.amazon.com/gp/product/1591843170/ref=pd_lpo_k2_dp_sr_1?pf_rd_p=486539851&pf_rd_s=lpo-top-stripe-1&pf_rd_t=201&pf_rd_i=159184021X&pf_rd_m=

The other day a friend of mine was telling me about a house he was building towards the coast. During one point in the conversation Steve said, “I called MY realtor in…” His realtor happened to be three hours away in a town Steve doesn’t live in anymore. The

My friend Chris at Lessons from the Cockpit [http://www.lessonsfromthecockpit.com/] had the opportunity to write a guest post on Rick Smith’s [http://ricksmith.me/] blog. Rick is the founder of the World50 [http://www.w50.com/]. You can learn more about Rick and check out Chris’s