Last week I had the pleasure of visiting the fine folks at Victory Golf Worksin Scottsdale, Az and speaking to the Golf Academy of America Phoenix.  Thanks to Eddie, Fred, and Tim for their Southwestern hospitality and enthusiasm for growing their businesses.  Amazing things happen when working with people that

Many times we focus on shiny new marketing tools and fad philosophies.  The new “next big thing” is a common tactic for organizations that are short-term thinkers in their marketing strategy. I believe our world has changed, and the days of looking five and ten years out in executing a

Have you ever seen Tommy Boy —the brilliant masterpiece of mid-90s cinema? During my school years, it was a staple, along with Fletch, Caddyshack, Dumb and Dumber, and all 1980s John Cusack movies. Uhh, you can see my collegiate maturity level coming through (I am easily entertained). The lesson from

This week I was working with a client on their marketing strategies for 2010. It is amazing to me how many companies do not keep data and metrics concerning their business.  One of the brightest guys I have ever met used to say “you cannot improve what you do not