Movie Lessons: Tommy Boy teaches us how to sell
I am starting a series called Movie Lessons. Each month I will pull a key to success out of a film I’ve seen. I think if we open our minds to always be in a learning and growing mode, we can “get” something from almost every experience. I encourage you to share in the comments any lessons you’ve learned from the movie.
Over the holidays I watched Tommy Boy for the first time in a long time. During my school years it was a staple, along with Fletch, Caddyshack, Dumb and Dumber, and all 1980’s John Cusack movies. Uhh, you can see my collegiate maturity level coming through (I am easily entertained).
The lesson from Tommy Boy is simple. Successful selling comes from being authentic and passionate. Don’t worry about being too smooth or smart. Know your product and audience but be real. Be human. Have fun. When Tommy makes this click after the restaurant scene, the sales start to fly. People don’t like to be sold, but they sure love to buy.
if you can’t see the video, click here.