Often times we feel the need to come up with something profound to engage our customers or market our business. In most cases, great ways to promote your product or service are found in simple solutions. For example, today is my birthday and Pine Needles Resort [http://www.pineneedles-midpines.com/

“It was nothing.” Three words we should never say. This week I was working through a customer experience [http://www.jaffejuice.com/customer-experience/] where I was on the customer end.  Oddly enough, I had a snake in my house. You mean on your property in the yard. NO. I mean

It is time for another round of movie lessons [https://davidhorne.me/movie-lessons-sell-like-tommy-boy/]. This week I will draw from Ocean’s Eleven [http://www.imdb.com/title/tt0240772/]. There are many things to learn from this movie about putting together the right team (which I may come back to later)

> Do you focus onHigh-TechorHigh-Touch? High-tech focuses on tools and data. High-touch focuses on interactions and connections. High-tech counts the number of visits. High-touch counts the number of relationships High-tech aims for the head. High-touch captures the heart. High-tech tells the story. High-touch tells the legend. High-tech wants the facts.