“It was nothing.” Three words we should never say. This week I was working through a customer experience [http://www.jaffejuice.com/customer-experience/] where I was on the customer end.  Oddly enough, I had a snake in my house. You mean on your property in the yard. NO. I mean

It is time for another round of movie lessons [https://davidhorne.me/movie-lessons-sell-like-tommy-boy/]. This week I will draw from Ocean’s Eleven [http://www.imdb.com/title/tt0240772/]. There are many things to learn from this movie about putting together the right team (which I may come back to later)

> Do you focus onHigh-TechorHigh-Touch? High-tech focuses on tools and data. High-touch focuses on interactions and connections. High-tech counts the number of visits. High-touch counts the number of relationships High-tech aims for the head. High-touch captures the heart. High-tech tells the story. High-touch tells the legend. High-tech wants the facts.

Breakthrough in your business comes when you create the right strategy and implement the right tactics. I was visiting a client last week and one of the folks asked me about secrets to getting to the top of Google search.  He then wanted to know about going viral on YouTube.