Archives

A collection of 231 posts

Shrinking the online/offline marketing gap

We’ve been talking a lot about shrinking the online/offline gap between brands and their audience. It was the main topic of our conversations last week at ConvergeSouth and a few weeks ago at New Marketing Experience in Chicago. This past Monday I spent the day playing in a

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Should you fire your customers?

Recently, I attended a Linking Greensboro event and had a great conversation with Kim Williams [http://blog.kimewilliams.com/] and Danielle Hatfield [http://daniellehatfield.com/]. We talked about common relationship challenges with clients. Most of the time it is due to a lack of trust by the client or not

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Generosity marketing from Seth Godin and Tony Hsieh

Tony Hsieh caught up with Seth Godin on the Delivering Happiness [https://davidhorne.me/book-review-delivering-happiness-by-tony-hsieh/] bus tour. This is a nice 8 minute clip talking aboutgenerosity marketing [https://davidhorne.me/social-media-are-the-tools-that-build-generosity-marketing/] . It is a good reminder for us tom remember how valuable kindness and taking your eyes off yourself are

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Movie Lessons: Cool Hand Luke teaches us communication

Cool Hand Luke is one of the most popular films of all time. The film’s classic scene deals with communication. If you can’t see the video click here. Good communication involves listening as well as speaking the language of your audience. You will need to speak multiple languages

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