Shrinking the online/offline marketing gap
We’ve been talking a lot about shrinking the online/offline gap between brands
and their audience. It was the main topic of our conversations last week at
ConvergeSouth and a few weeks ago at New Marketing Experience in Chicago.
This past Monday I spent the day playing in a
Read More
Should you fire your customers?
Recently, I attended a Linking Greensboro event and had a great conversation
with Kim Williams [http://blog.kimewilliams.com/] and Danielle Hatfield
[http://daniellehatfield.com/]. We talked about common relationship challenges
with clients. Most of the time it is due to a lack of trust by the client or not
Read More
Generosity marketing from Seth Godin and Tony Hsieh
Tony Hsieh caught up with Seth Godin on the Delivering Happiness
[https://davidhorne.me/book-review-delivering-happiness-by-tony-hsieh/] bus
tour. This is a nice 8 minute clip talking aboutgenerosity marketing
[https://davidhorne.me/social-media-are-the-tools-that-build-generosity-marketing/]
. It is a good reminder for us tom remember how valuable kindness and taking
your eyes off yourself are
Read More
Movie Lessons: Cool Hand Luke teaches us communication
Cool Hand Luke is one of the most popular films of all time. The film’s classic
scene deals with communication.
If you can’t see the video click here.
Good communication involves listening as well as speaking the language of your
audience.
You will need to speak multiple languages
Read More