Let’s start the new year off right with a movie lesson from One Crazy Summer [http://www.imdb.com/title/tt0091680/] and the importance of knowing your audience. You all know I am a fan of Cusack movies and this is one of his lesser known  eighties romantic comedies.

The holidays are upon us in full flex and many people are making a final run to procure gifts for friends and loved ones. Somehow, I find myself in the same boat, again. I remind myself that the holidays come and go and most gifts rust or fade but the

Today, the annual [Warren Miller film tour stops] in my home state. I’m not attending, unfortunately, but have been a fan of his since being introduced to them by my Marty Balkema. I’m not a skier but Marty thought I’d enjoy his movies since I was a

Give your customers a cookie. I love it when companies do little things unexpectedly to give their customers a better experience. Earlier this week I met a friend at Penn Station [http://www.penn-station.com/] for lunch. It is a sub shop/franchise with locations throughout the east coast and