Guy Kawasaki makes business look easy. He has a way of simplifying the complexities of business into actionable bite-sized pieces. His knack for doing this is never more evident than in his new book:Enchantment: The Art, of Changing Hearts, Minds, and Actions [http://www.guykawasaki.com/enchantment/]. The book

There are a hundred things you can do to make your brand sharable. There are a thousand ways to spread your organization’s ideas. Here is one great way. Make it Easy! Optimize your content [http://pr.typepad.com/pr_communications/2010/10/9-tips-on-how-to-optimize-videos.html] to be easy to find.

Let the music play. Don’t stop. When you run a project or campaign it usually has a stop date but when you are creating a movement or building a community there is no end date. Think about a band like The Beatles. Although the band hasn’t toured or

Socialmediabrandreview.com is one of the projects my Greensboro College students [https://davidhorne.me/class-session/] are doing this semester. They are reviewing top brands’ social media participation and engagement and posting their critiques on a blog we set up. Each student will post three reviews over the course of the