Book Review: Enchantment By Guy Kawasaki

Guy Kawasaki makes business look easy. He has a way of simplifying the complexities of business into actionable bite-sized pieces. His knack for doing this is never more evident than in his new book: Enchantment: The Art, of Changing Hearts, Minds, and Actions.

The book was an easy read with good pacing. It has a good blend of explaining the principles of enchantment while giving real-world examples. One of the coolest parts is reading the audience generated stories of how they applied Guy’s lessons.

A few key takeaways:

  • The book takes a comprehensive look at how to add charm to all of your interactions, thereby persuading and winning influence with the recipient. This could happen with a customer, prospect, co-worker, boss, or employee.
  • Enchantment, that is genuine and lasts, occurs when you focus on others instead of yourself. Guy’s points aren’t manipulative, but rather help you to be more effective in communicating your message.
  • Technologies and social media play a major role in how we communicate and market. The “art ” of changing hearts, minds, and actions uses these platforms as a canvas and brush. Enchantment gives readers guidelines and best practices on how to get the most out of using the web and social media to build relationships.

The main thing to realize is that everyone isn’t enchanted by the same things. We all have individual styles, preferences, and tastes. The common thread, however, is we all long to be enchanted by others, organizations, and brands. It gives us a sense that we matter. Use Enchantment (not an affiliate link) as a recipe book for creating great experiences. Add your own flavors, take out ingredients that don’t work for you and have fun. Who know’s what you’ll cook up!

(Book sample disclosure)

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