Too many people are getting lost in the work. And I don’t mean this work [http://www.stevenpressfield.com/do-the-work/]. I mean the work that leads to doing more work. I know this is sounding redundant, but hear me out. We have a problem today in business when people

> To all the authors, artists, and creatives I’ve met through the years who have been turned away because they didn’t have a platform. This book is for you.   – Michael Hyatt I was thrilled to participate when asked recently to get an early read of Michael Hyatt [http:

Be useful and be brilliant Utility is one thing companies better think about as they work to connect with their audiences. With all the choices out there for consumers, if it isn’t useful, it isn’t going to stick or spread. A couple of weeks ago I listened to

> This business (marketing) is not about selling stuff. This business is about creating strong, provocative relationships between good companies and their customers. Those relationships will feed the business but you have to feed the relationships. – Dan Wieden If you can’t see this video, click here. Enough said.