Over communication
If you don’t tell the story, customers derive their own opinions and conclusions.
And more often than not, they’re not positive nor accurate.
Over communicating with context, empathy, and detail before customers can fill the void with their own explanations is invaluable.
I write to friends when something’s worth sharing: insights on leadership, reflections on faith, thoughts on business, and the occasional golf story. Sign up and I’ll let you know when there’s something.
No spam, no sharing to third party. Only you and me.