#105 The sustainable way
Happy Sunday, everyone.
Before I jump into this week’s NFTF, I’d like to say thanks again for showing interest in what’s on my mind. My hope in this next iteration of the newsletter is to make it more like a personal two-way email between friends. I may ask for feedback on things or pose questions. Please feel free to hit reply and start a conversation if you’d like. Ok? Cool.
Last week I had several discussions with friends about the marketing/creative agency business. I won’t bore you with the details, but each arrived at the same thesis — the agency business is one of reinvention.
Our agency, Honestly, has gone through at least two reinventions. And one of the company’s main focuses is helping other brands reinvent themselves. It’s one of the most valuable things a creative marketing shop can do for its clients.
I’ve found the ability to “reinvent” is vital for every business. Think about this year alone. I can’t think of any industries that haven’t had to become something different than before. In fact, a commitment to innovation (the life-force of reinvention), is often the only way some legacy businesses can survive.
So why is reinvention so important?
Because it enables you to stay relevant and differentiated. Without those two things, your business isn’t sustainable.
And as timing would have it, yesterday, I saw this piece (below) on building a culture of reinvention. You can be assured I’ll be diving more into it this week.
Have you had to reinvent yourself or your business this year? What are you learning? Has it been effective?
Until next time, friends.
P.S. This looks pretty interesting. It’s like a unified inbox for your curated content.: https://mailbrew.com/
P.P.S. Certainly not family-friendly but this podcast on an undercover FBI agent was fascinating (especially when in episode 4 they’re in my hometown area interviewing my old Karate instructor): https://www.deepcoverpod.com/
P.P.P.S. This is pretty fun. Try it with your own website or your competitors: https://myraah.io/visualmind
P.P.P.P.S. I get A LOT of emails. I also love to tinker with my workflows. This interview is one I’m mining for ideas: https://superorganizers.substack.com/p/how-the-head-of-growth-at-superhuman