#9 The audience fragmentation

Hello friends,

It's been over a decade since I first published on the web. I certainly wouldn't consider myself early to it, but even then there were only a few places to create online.

Fast forward to a few years ago and things started to fragment. I even wrote about the race for online publishing dominance as platforms like Medium and Ghost came online.

Today there are dozens of places to produce content online for public consumption. Not only have the aforementioned seen massive adoption, Linkedin launched Pulse, Facebook revamped Notes and Twitter moved to increase character lengths of tweets. And this doesn't begin to cover podcasting's growth and live video platforms like Periscope and Blab.

Publishing is fragmented because audiences are fragmented. Even the most targeted content is bound to have portions of its intended reader, listener, viewer, etc. inhabiting 2-3 different content channels. Therefore it's essential to publish not only on your own site, but everywhere else your audience is present.

Do you think this trend will continue to grow? Is there a growing need for tools that allow users to create content in one place but publish anywhere? Food for thought. I'd love to hear what you think. Hit reply and let's chat.

Until next time.



P.S. The idea of Conversational UI is interesting to me. I've enjoyed how the finance app, Penny, is doing this with personality and delight.

P.P.S. Getting into Written in Fire. It's the final book in the Brilliance Trilogy.

P.P.P.S. Went in saw The Revenant last week. Made me a) very thankful to be alive in modern times, and b) realize I have nothing to complain about next time I have a bad day.

If you're digging Notes from the Field, consider sharing it with a friend or ten. Thanks!

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