#24 The continual improvement

Hello friends,

The last time we were together, we discussed The Project Trinity. Continuing with our theme of successful product management, I thought I'd offer a framework for continual improvement / iterative creation (copy, design, development). The following illustrates why design, writing, products or any creative endeavor really, takes so much effort and time to make great.

Continual Improvement Framework

Discovery, Learning
Revolution 1 - Understand the problem and desired outcome

MVP, Validation
Revolution 2 - Making it work (proper user flows, code to pass, MVP, etc. OR direction and concept for design and copy work)


Revolution 3 - Making it correct (clean and proper)

Revolution 4 - Making it beautiful

Revolution 5 - Making it simple


I first adopted this framework several years ago, thanks to many conversations with the uber-talented Braden Douglas. I've since simplified the process further, as seen above, after hearing an interview with David Heinemeier Hansson, where he explained his approach to building products.

Try it out. Let me know what you think. Have questions? Click reply and we can schedule a chat.

Until next time.


- David

P.S. Enjoyed this episode of the Heavyweight podcast
P.P.S. It's a little old now, but still enjoying this new single from Eisley.
P.P.P.S. Happy to see BMW bring back bmwfilms.com (You can check out the originals from 2000-2001 here).

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