Hello, friends. Just getting back from Drift's HYPERGROWTH conference [https://hypergrowth.drift.com/] but wanted to start sharing a few takeaways (I'll share more over The next few editions of NFTF). Here we go. Definition Alignment Last week I was working with two agency (creative + development)

Hello, friends. Last week a show was playing in the background while I was cleaning up my office. I wasn't paying much attention to it (a modern western with not much substance) until I heard a line of dialogue that must have been written by a former copywriter.

Hello, friends. On July 20, my dad passed away. He had been battling dementia and aphasia for several years so things have been heavy for a while. In fact, I realize much of my mourning was done throughout the sickness as my dad became less of my dad. I hesitated

Hello, friends. Does your strategic plan relieve or build pressure on your team? An effective plan reduces decision-making pressure, sets clear expectations, and empowers action. How? Stress testing. When I reflect on the projects that were difficult or caused me stress, they all had one thing in common: they were