The ConvergeSouth conference is coming to a close. All that’s left on the post conference checklist is sending out post event emails to sponsors and attendees, having a feedback meetup for the team and announcing the dates for next year’s conference. Still, I’m already thinking about how

You think email is dead? It’s not. Recently, I received an email marketing campaign from Dollar Shave Club. You remember these guys right? Anyway, I’ve been a customer for a while and think they do several things really well when it comes to marketing efforts. One of which

Marketing [https://davidhorne.me/marketing-field-guide/] spends most of its time and energy in an effort to train people instead of educating them. I know I’ve fallen into this practice more often than I care to admit. Before we get into too much detail, let’s talk about how these

The best time to start planning and promoting your next event is the first two weeks after the current event is over. We just wrapped up the ConvergeSouth conference in Greensboro. Now is the perfect time to lay the foundation for next year’s event. I know. I know. It’