It’s no mystery we live in a high-tech age. Technology continues to reinvent itself. > It’s not a matter of it it can be built, it’s a matter of should it? Eric Reis We live in a time when the battle for our attention is tiring. Everyday

The goal of any field guide is to lead you in a desired direction. In the late 1800’s the most popular field guides helped people identify plants and animals while hiking or living in the outdoors. One of the elements that made them effective was their ease of use.

> “Your ego is the most expensive thing you’ll ever own.” One of the biggest obstacles for success (in life) is ego. I’ve seen too many failed businesses and wrecked relationships due to ego problems. Small things that could be remedied with a little humility and perspective cost

In a few weeks I’ll be launching a new project that’s far different from anything I’ve done to date. To be completely honest, it might not work. But that’s the risk you take when you’re daring to be great [https://davidhorne.me/daring-to-be-great/]. So far,