Strategic Vs. non-strategic expenses
We’ve been making changes to our budgets and expenses over the last few weeks.
Some of these are marketing and sales expenses, others are related to internal
capital investments. Either way, it has me thinking a lot about how we think
about spending money at LOFT [http://poweredbyloft.com]
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10 years in
This week marks the 10th year I’ve been out on my own. It’s crazy to think how
fast ten years have passed since I decided to hang a shingle. In fact, I’ve put
up a few. Here’s a list of businesses and projects I’ve launched
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The cycle of importance
I learn as much from kids as I do from anyone. Their ability to simplify complex issues, ideas, and problems is astounding to me. Too often, as adults, or at least this one (me), we tend to overcomplicate matters.
Here’s an example.
I was driving with my kids in
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It's got to be the shoes
A few weeks ago I read this great article
[http://espn.go.com/nba/story/_/id/15047018/how-nike-lost-stephen-curry-armour]
about how Nike lost Stephen Curry to Under Armor. The one observation that stood
out to me more than anything was that an athlete’s association with their shoe
brand long outlives
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